CORE SKILL SETS

Uncover Insights

  • Frame the opportunity
  • Understand, size and prioritize audiences
  • Identify the core target and human truth
  • Articulate the problem statement
  • Isolate competitive white spaces

Build Platforms

  • Define the brand strategy
  • Design user flows and experience principles
  • Optimize brand portfolios and architectures
  • Develop brand and marketing operating systems 

Activate Strategies 

  • Develop briefs and create content
  • Build roadmaps and launch plans
  • Design brand playbooks, internal engagement programs, and curricula
  • Build wireframes and prototypes

Measure Performance

  • Conduct qualitative and quantitative research
  • Develop dashboards with aggregated primary and syndicated research
  • Determine brand priorities and activities
  • Design and conduct planning sessions

VERTICAL EXPERTISE

Technology

  • Booz Allen Hamilton
  • Ellucian
  • Facebook
  • Huawei
  • Intel
  • Microsoft
  • Qualcomm
  • Verizon
  • Vertiv

Healthcare and Wellness

  • Bayer
  • Bausch & Lomb
  • Chamberlain
  • GE Healthcare
  • Geisinger
  • Humana
  • Johnson & Johnson
  • Pfizer
  • Playtex

Industrial

  • 3M 
  • Baker Hughes
  • Emerson Automation
  • GE
  • Honeywell
  • John Deere
  • Johnson Controls
  • Rohm & Haas
  • TE

Financial

  • Accion 
  • Allstate
  • DTCC
  • Fidelity
  • Intuit
  • MUFG
  • NYSE
  • S&P Global
  • TD Bank

Entertainment

  • Astro
  • AT&T
  • BetStars
  • Caesars Entertainment
  • Golf Channel
  • PGA (Great Britain & Ireland)
  • Ryder Cup
  • USGA
  • William Hill

Automotive

  • BRP
  • Datsun
  • FRAM
  • GM
  • Infiniti
  • Nissan
  • Optima
  • Renault Samsung Motors
  • Varta

Consumer

  • Brookfield Properties
  • Cadbury Schweppes
  • Energy Star
  • Far East Organization
  • Heineken
  • Hertz
  • Hyatt
  • Mondelez
  • Nongshim

Asia

  • AIG
  • Banco de Oro
  • Bridge Alliance
  • CIMB BANK
  • Delta Electronic
  • MiTEC
  • OCBC NISP
  • Tmall
  • Vietnam Intl Bank

CLIENT PORTFOLIO

USGA

Making the strategic plan an authentic brand experience

JOHNSON CONTROLS 

Creating a brand culture in a low engagement category

KIDS CLUB PROTOTYPE 

Filling a void in navigating out-of-school kids activities

QUALCOMM 

Shifting the culture from brand defense to offense

RYDER CUP

Drafting off of an icon to maximize owner returns

CHAMBERLAIN UNIVERSITY

Scaling a nursing program across the United States

See Resume

ALLIANZ GLOBAL INVESTORS 

Briefed and delivered in six business days

MUFG

Building on a rich heritage half a world away

MIDEA

Rebuilding an icon with a clash of two cultures

NEW BUSINESS DEVELOPMENT

EQUIFAX 

Creating brand relevance with the next generation

ADIENT

Changing internal and partner dynamics

DEVRY

Using hero brands to rebuild a tarnished parent brand

PEPSI

Creating relevance with a forgotten audience segment

BANK NEGARA

Positioning a city as an Islamic financial center 

HISCOX

Creating a US go-to-market strategy for a British brand