What I do…
Uncover insights and create solutions that lead to better outcomes
How I work…
Collaborate to frame the opportunity and align leadership
Tools I use…
Design brand platforms and change management programs
Getting it done with…
An open mind, lean approach and deep vertical expertise
CHRIS FEUELL, CMO | HONEYWELL
I engaged Interbrand for a brand strategy engagement at Johnson Controls, Power Solutions and Andrew Martschenko was the Brand Strategy leader for the project - which turned into a multi-year engagement due to Andrew's strong strategic capabilities and partnership across the global business.
During the more than 4 years in which we worked with Andrew, we successfully created a brand architecture and definition model for the business and individual product brands. Throughout the process, Andrew thoughtfully challenged our conventional thinking to achieve a better strategic and business outcome. We also initiated and sustained a brand measurement system, which informed our marketing and product strategies.
Andrew also helped to design and facilitate an operating system to drive data and insight-driven performance and accountability.
BILL DAVIDSON, COO | AMIONX
I had the great pleasure of engaging with Andrew at two separate companies while he was at Interbrand. His work with me at Qualcomm made it a no-brainer to seek him out again when I was with GlobalFoundries.
Andrew is well-versed in brand and all aspects of marketing. He is zero fluff and all substance - rare with marketing consultants. I had no hesitation in having him brief the executive staff, and he is comfortable and highly effective in that setting.
He speaks with a confidence that projects his deep knowledge - not arrogance. He is highly efficient and persuasive. Andrew is someone I'd work with or hire in a heartbeat.
NITIN DAS RAI, DIRECTOR | INTERBRAND
I worked under Andrew on a global brand positioning project. Andrew was the project’s strategic lead and I witnessed and learned from his:
We have never met, but I know Andrew will add immense value to your team as a consummate brand practitioner and global leader.