Shaping brands and experiences with agility and speed

What I do…

Uncover insights and create solutions that lead to better outcomes

How I work…

Collaborate to frame the opportunity and align leadership 

Tools I use…

Design brand platforms and change management programs

Getting it done with…

An open mind,  lean approach and deep vertical expertise

PROGRAMS I HAVE LED

Qualcomm

Doubling down on your most valuable asset

Chamberlain Univeristy

Scaling a brand

Johnson Controls

Implementing a brand OS

Ryder Cup

Maximizing the commercial return

John Deere

Creating a curriculum

Midea + Toshiba Home Appliances.

Bringing cultures together

Vertiv

Starting with a fresh slate

Andrew Martschenko

Building brands and experiences in a fast-paced, imperfect world

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WHAT COLLEAGUES HAVE TO SAY

CHRIS FEUELL, CMO | HONEYWELL

I engaged Interbrand for a brand strategy engagement at Johnson Controls, Power Solutions and Andrew Martschenko was the Brand Strategy leader for the project - which turned into a multi-year engagement due to Andrew's strong strategic capabilities and  partnership across the global business.  

During the more than 4 years in which we worked with Andrew, we successfully created a brand architecture and definition model for the business and individual product brands.  Throughout the process, Andrew thoughtfully challenged our conventional thinking to achieve a better strategic and business outcome. We also initiated and sustained a brand measurement system, which informed our marketing and product strategies.  

Andrew also helped to design and facilitate an operating system to drive data and insight-driven performance and accountability.

BILL DAVIDSON, COO | AMIONX

I had the great pleasure of engaging with Andrew at two separate companies while he was at Interbrand. His work with me at Qualcomm made it a no-brainer to seek him out again when I was with GlobalFoundries. 

Andrew is well-versed in brand and all aspects of marketing. He is zero fluff and all substance - rare with marketing consultants. I had no hesitation in having him brief the executive staff, and he is comfortable and highly effective in that setting. 

He speaks with a confidence that projects his deep knowledge - not arrogance. He is highly efficient and persuasive. Andrew is someone I'd work with or hire in a heartbeat.

NITIN DAS RAI, DIRECTOR | INTERBRAND

I worked under Andrew on a global brand positioning project. Andrew was the project’s strategic lead and I witnessed and learned from his:

  • Hands-on approach in crafting quality deliverable after deliverable
  • Effective management of cross-cultural, multidisciplinary teams
  • Desire to always move the brand towards the business goal, with velocity

We have never met, but I know Andrew will add immense value to your team as a consummate brand practitioner and global leader.